The Best NBA Schedule Release Content, Ranked

The NBA released its full 2018-19 schedule Friday.  As has become an annual tradition, digital content departments released a variety of fun and unique content pieces to distribute the schedule to their fans.  I went through all 30 teams’ schedule release content pieces on Twitter and ranked them. You probably didn’t see all of these because the NBA, for God knows what reason, moved away … Continue reading The Best NBA Schedule Release Content, Ranked

Sports-Ish With Chad Shanks: Team Social Media in the Rise of NBA Twitter

Chad Shanks is a Content Creative for StatMuse, a creative technology company offering a language-based artificial intelligence platform for enhancing sports fan engagement.  Before that, he worked as the Social Manager for the Houston Rockets, doing basically the same job I did at the Hawks.  Chad is familiar with NBA Twitter and was among the original social managers during the era when NBA Twitter really started … Continue reading Sports-Ish With Chad Shanks: Team Social Media in the Rise of NBA Twitter