How the ‘Emoji Schedule’ Came To Be

As the NBA gets set to release its 2018-19 schedule this week, I find it fascinating that the “emoji schedule” we published when I was at the Hawks in 2016 is still being talked about.  An executive from the organization recently referenced the unique adaptation of the schedule in an interview, nearly two years after it was published.  Below is a brief overview of how … Continue reading How the ‘Emoji Schedule’ Came To Be

Yes, NBA Social Managers Should Be Making More Money

I was alerted about Dane Carbaugh’s tweet last week from two separate sources, both of whom work as social media people for sports teams.  One of them said I should write my next blog post about the topic, and I liked that idea.  As you can imagine, I have thoughts about this topic.  So here we are, no holds barred. In case you’re wondering about … Continue reading Yes, NBA Social Managers Should Be Making More Money

Sports-Ish With Chad Shanks: Team Social Media in the Rise of NBA Twitter

Chad Shanks is a Content Creative for StatMuse, a creative technology company offering a language-based artificial intelligence platform for enhancing sports fan engagement.  Before that, he worked as the Social Manager for the Houston Rockets, doing basically the same job I did at the Hawks.  Chad is familiar with NBA Twitter and was among the original social managers during the era when NBA Twitter really started … Continue reading Sports-Ish With Chad Shanks: Team Social Media in the Rise of NBA Twitter