How the ‘Emoji Schedule’ Came To Be

As the NBA gets set to release its 2018-19 schedule this week, I find it fascinating that the “emoji schedule” we published when I was at the Hawks in 2016 is still being talked about.  An executive from the organization recently referenced the unique adaptation of the schedule in an interview, nearly two years after it was published.  Below is a brief overview of how … Continue reading How the ‘Emoji Schedule’ Came To Be